Jennifer Sardone-Shiner

Jennifer Sardone-Shiner is an award-winning marketing, public relations, and communications professional with more than 25 years of experience helping organizations elevate their brands, engage audiences, and achieve measurable results. As the founder and president of JSS Marketing & PR, she leads a boutique agency specializing in nonprofit organizations, arts and culture, tourism, events, entertainment, education, and small businesses throughout Florida.

Since launching JSS Marketing & PR in 2016, Jennifer has built a reputation for delivering strategic marketing, public relations, branding, digital marketing, media relations, event promotion, and community engagement campaigns that produce meaningful impact. Under her leadership, the agency has partnered with theaters, museums, parks, law enforcement foundations, educational institutions, cultural organizations, and community nonprofits, consistently increasing visibility, attendance, fundraising, and public awareness.

Prior to founding JSS Marketing & PR, Jennifer held leadership marketing positions with nationally recognized organizations including Fantasma Productions and the Maltz Jupiter Theatre. There, she managed large-scale entertainment and promotional campaigns, worked with nationally recognized performers and public figures, and cultivated lasting relationships with print, television, radio, and digital media throughout Florida.

Jennifer is known for combining strategic thinking with hands-on execution. By intentionally remaining a boutique agency, she and her team provide highly personalized service, ensuring every client receives dedicated attention and customized solutions tailored to their goals.

A passionate advocate for her community, Jennifer has served in numerous leadership roles with organizations including Leadership Palm Beach County, Nonprofits First, the Northern Palm Beach Cultural Alliance, the Palm Beach North Chamber of Commerce, Women in Business, Business to Business for Women, Kappa Delta Alumnae, the Cultural Council for Palm Beach County, and the Boys & Girls Clubs of Martin County, among many others. Her commitment to civic engagement and philanthropy has benefited dozens of nonprofit and charitable organizations throughout South Florida.

Jennifer's leadership and service have earned numerous honors, including the Emerald Award from Girl Scouts of Southeast Florida, the Palm Beach North Chamber of Commerce Young Professional of the Year Award, Volunteer of the Year from the Hispanic Chamber of Commerce, and Steering Council Member of the Year for Women in Business. She has also received multiple nominations for leadership, communications, and community service awards. In 2026, JSS Marketing & PR was named a finalist for the Palm Beach North Chamber of Commerce Small Business of the Year Award.

Jennifer believes that successful marketing is built on relationships, trust, creativity, and measurable results. Her passion for helping organizations grow, tell their stories, and make a lasting impact continues to be the driving force behind JSS Marketing & PR.

Laura Berrio

Laura Berrio is an accomplished advertising and marketing strategist with more than 30 years of experience building brands, driving business growth, and developing strategic marketing initiatives for both Fortune 500 companies and entrepreneurial businesses.

A Florida native, Laura earned her Bachelor of Science in Marketing, graduating Summa Cum Laude from the University of Memphis on a full academic scholarship. She began her career in leadership roles with some of the world's most recognized brands, including Hershey Foods, The Clorox Company, and AT&T Wireless, where she led marketing and sales initiatives and gained extensive expertise in brand management, product development, consumer marketing, and go-to-market strategy.

During her tenure at AT&T Wireless, Laura was selected to serve on a strategic planning team alongside Booz Allen Consulting and senior executives to develop the company's five-year growth strategy. This experience strengthened her expertise in strategic planning, market analysis, and cross-functional leadership.

After her corporate career, Laura combined her entrepreneurial spirit with her marketing expertise by launching and operating a successful AVEDA salon and spa. Over the next 15 years, she grew the business to more than $1 million in annual sales, achieved the highest profitability in Florida, and ultimately sold the company in 2017.

Today, Laura works with organizations to uncover growth opportunities, strengthen brand positioning, and develop strategic marketing plans that build awareness, increase customer loyalty, and deliver measurable results. Her blend of corporate leadership and small business experience provides clients with practical, results-driven marketing solutions.

Outside of work, Laura shares her passion for wine as the author of the Vine Vibe Uncorked blog and a monthly wine columnist featured in 19 newspapers throughout South Florida. She also enjoys traveling, scuba diving, exploring new restaurants and wineries, and spending time on the pickleball court.

Laura Zele

With more than 25 years of experience in marketing, sales, and public relations, Laura Zele develops strategic branding, marketing, and public relations campaigns that help organizations increase visibility, grow market share, and drive revenue.

Laura earned a Bachelor of Science in Business with a concentration in Marketing from Arizona State University. She began her career at Saatchi & Saatchi in Los Angeles, one of the world's largest advertising agencies, before spending a decade with AT&T, where she gained world-class experience in corporate marketing and communications.

After taking time off to raise her three children, Laura returned to the workforce as Marketing Director for a nonprofit organization and later worked for a media company, helping clients grow their brands and revenue through strategic marketing. Today, she brings her diverse experience to every client engagement, delivering customized solutions that achieve measurable results.

Laura is also dedicated to community service, having served on committees for Easter Seals, All Saints Catholic School, Cardinal Newman High School, the Northern Cultural Collaborative, and the Chasin A Dream Foundation. She currently serves as Treasurer of the Northern Cultural Collaborative.

Cory Reed

Cory Reed is a highly-skilled marketing copywriter and digital engagement strategist with more than 25 years of experience creating compelling content that informs, inspires, and drives action. She specializes in crafting clear, engaging copy across print and digital platforms—including websites, SEO content, email marketing, blogs, social media, advertising, scripts, newsletters, brochures, and marketing campaigns. Her mantra: “Make them look. Make them feel. Make them remember.”

In addition to developing strategic messaging, Cory helps organizations strengthen their online presence through thoughtful digital engagement and social media content. She creates content calendars, develops campaigns, writes audience-focused social media posts, and builds meaningful connections that increase visibility, encourage engagement, and support organizational goals.

Throughout her career, Cory has partnered with nonprofits, educational organizations, tourism agencies, healthcare organizations, and businesses to tell their stories and elevate their brands. Her clients have included the Virginia Law Foundation, International Alliance of Healthcare Educators, John Maxwell Team, Girl Scouts of Southeast Florida, Jonathan Dickinson State Park, Friends of Jonathan Dickinson State Park, Illustrated Properties, and the Albany County Convention & Visitors Bureau. Her published work has appeared in magazines and newspapers, and she also has experience as a book editor.

Originally from Upstate New York and now enjoying life in South Florida, Cory brings creativity, curiosity, and a collaborative spirit to every project. When she's not writing, she's likely exploring a new restaurant, planning her next adventure, or spending time with her husband enjoying the beaches and coastal beauty of Florida.

Oriana De Leon

Oriana De Leon joins JSS Marketing with more than 13 years of experience in nonprofit leadership, program management, and community engagement. She currently serves as a Youth Program Director, overseeing college and career readiness for High School Students in Palm Beach County. Oriana holds a bachelor’s degree in Criminal Justice from Florida Atlantic University and is a graduate of Nonprofits First’s 2021 Rising Leaders program. She is excited to bring her relationship-building, organizational, and communication skills to the JSS Marketing team while continuing to create a positive impact in her community.