Marketing

for all industries including the arts,

events, concerts, non-profit, theatre,

festivals, small businesses

and more.
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ABOUTJSS

JSS Marketing and PR is a female-owned business based in FL. Jennifer Sardone-Shiner the Owner and President has more than 25 years' experience in the South Florida Market. The firm was created with a focus on designing strategic partnerships and alliances to help our clients achieve their goals.

We partner with our clients to identify their target audience and determine the best marketing approach to reach that audience. Our Florida based team is comprised of highly experienced professionals with backgrounds in many industries.

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    Jennifer Sardone-Shiner

    PRESIDENT

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    Laura Berrio

    ADVERTISING AND MARKETING STRATEGIST

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    Laura Zele

    DIGITAL MARKETING STRATEGIST

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    Brad Brett

    GRAPHIC DESIGNER - CGC DESIGN

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Jennifer Sardone-Shiner

PRESIDENT

For more than two decades, Jennifer Sardone-Shiner has enjoyed success as a statewide marketing and public relations expert in Florida, taking a leadership role in civic and charitable organizations and establishing partnerships with businesses, not-for-profits and media outlets. In 2016, after working with such heavyweights as Fantasma Productions and the nationally lauded Maltz Jupiter Theatre, she struck out on her own with JSS Marketing and Public Relations, with a focus on not-for-profit organizations, arts and culture, small business with a concentration on the entertainment industry to include events, concerts and festivals. Ms. Sardone-Shiner offers a full range of experience in public relations and marketing — branding, negotiating, media buys, digital marketing, plus events marketing and promotions. Being a boutique firm allows her to specialize. That specialization means clients get Ms. Sardone-Shiner’s full attention. She and her team are passionate about helping her clients achieve their goals. Ms. Sardone-Shiner first took center stage in the mid-’90s, directing the marketing team at Fantasma Productions, which promoted arena appearances and concerts by the likes of everyone from former President Bill Clinton to Elton John. That gave her the opportunity to learn marketing on a national scale. Stepping back from Fantasma, she decided to go local, assuming direction of the Maltz Jupiter Theatre’s marketing team, and over the course of 13 years, helped a national brand for the regional theatre. She’s formed decades-long relationships with print, television and radio executives and personalities, and has learned the nuances of the current trend toward social media influencers and digital marketing. Much of that success has to do with trust. Ms. Sardone-Shiner always tries to understand a client’s needs, then overdeliver, thanks to the assistance of her team of three associates, who help clients achieve their goals. The boutique firm gets big results for its clients, which include Palm Beach Dramaworks, The Duncan Theatre, Jupiter Inlet Lighthouse & Museum and The Armory Art Center.

Leadership

Ms. Sardone-Shiner was a 2019 graduate of the elite Leadership Palm Beach County program. She currently serves as the marketing chair and board member for the Northern Palm Beach Cultural Alliance; is a former board member of the hYPe — Young Professionals for the Northern Palm Beach Chamber of Commerce; currently a council member for the Women in Business Council; former marketing committee member and member of the Hispanic Chamber of Commerce; member of the Business to Business for Women; member and Public Relations Chair of the Palm Beach County Kappa Delta Sorority Alumnae; former board member of the Palm Beach UCF Alumni Club; active with the Cultural Council for Palm Beach County; and currently an advisory council member of the Boys and Girls Clubs Martin County.

Philanthropy

Ms. Sardone-Shiner is passionate about giving back. She has volunteered and raised money for such organizations as Cancer Alliance of Health and Hope, Leukemia Lymphoma Society, Susan G. Komen, Little Smiles, Maltz Jupiter Theatre, Connections Education Center, Jupiter Lighthouse, Palm Beach Dramaworks, Edna Runner Tutorial Center, Boys and Girls Clubs and many others.

Awards

Ms. Sardone-Shiner was the (2016) Steering Council Member of the Year as part of the Women in Business for the Palm Beach North Chamber of Commerce. She earned the title of Volunteer of the Year (2015) from the Hispanic Chamber of Commerce and received the first ever Young Professional of the Year Award (2014) from the Palm Beach North Chamber of Commerce. In recent years, she has been nominated for Woman of the Year and Community Leader of the Year for the Palm Beach North Chamber of Commerce, the Athena Award for Young Professional of the Year for the Chamber of Commerce of the Palm Beaches as well as the nonprofit sector leader for the Executive Women of the Palm Beaches.

561-891-7278 jssmarketingpr@gmail.com

Laura Berrio

ADVERTISING AND MARKETING STRATEGIST

Laura is a native Floridian, who returned home 20 years ago after living in 15 other states in between! Laura attended the University of Memphis on a full academic scholarship and graduated Summa Cum Laude with a BS in Marketing.

She held Director level positions in Marketing and Sales with Hershey Foods, The Clorox Company, and ATT Wireless. The training she received with these Fortune 500 consumer products companies gave her a solid understanding of Brand Management from the concept development of a product to the delivery to market.

Laura was chosen to work on a special team with Booz Allen Consulting and the executive team of ATT Wireless to develop a 5-year plan for the company. This diverse team let Laura exercise her problem solving and strategic planning skills while learning from the best of the best across industries and around the world.

With over 20 years of Marketing and Sales experience, she launched her own AVEDA company, (division of Este Lauder). She ran it successfully for 15 years, while reaching over 1 million in sales and leading the state in profitability. In 2017 she sold the business.

Laura loves working with business’s to identify opportunities for growth, and developing marketing plans for brand awareness, and loyalty.

In her free time, Laura is a wanna be Sommelier! She writes a Wine Blog “Vine Vibe Uncorked” and writes a monthly wine column that is published in 19 papers around South Florida. In her spare time, she enjoys traveling, scuba diving and most recently pickle ball!

561-310-5658 jssmarketingprLLB@gmail.com

Laura Zele

DIGITAL MARKETING STRATEGIST

With over 25+ years of experience in marketing, sales, and public relations, Laura thrives on problem solving, interacting with clients, and strategic planning. Her unique background in marketing, sales, and media allows her to guide clients to create tailored branding, marketing, and public relations campaigns with a focus on increasing market-share and revenue.

After graduating from Arizona State University with a B.S. in Business and major in marketing, her career began in Los Angeles at Saatchi & Saatchi, one of the largest advertising agencies in the world. This is where her passion was ignited to help clients position themselves in the marketplace. Laura’s personal life brought her back to the east coast, where she spent the next decade in the communications industry working for one of America’s most recognized brands, AT&T. The corporate world gave her world-class training and experience, learning from a company with a strong brand and deep marketing resources. After taking some time off to raise her three children, she rejoined the workforce and followed her passion as Marketing Director for a non-profit organization. Laura then worked for a media company where she consulted clients on branding and marketing strategies to grow their revenue. As a marketing consultant, Laura is able to take all of her unique experiences and to help clients reach their marketing objectives.

561-307-3330 lauraconnollyzele@gmail.com

Brad Brett

GRAPHIC DESIGNER - CGC DESIGN

A seasoned creative professional with over 35 years experience working on marketing and advertising projects for regional, national and international clients. Brad and his company CGC Design are thrilled to work on new and existing visual communication projects big and small.

An accomplished illustrator and designer Brad bases his longevity on the love of his craft. Unrelenting dedication to client satisfaction has kept CGC thriving and customers coming back—some for over 25 years. A firm believer in two heads are better than one, Brad a team player, loves the development process—from the brainstorming beginning to tracking the results of the final product.

Born in Connecticut and a resident of Jupiter, Florida since some of the bridges were wooden, Brad has watched Jupiter and South Florida grow and is proud to play a part in its growing advertising and marketing community.

772-486-1230 brad@cgcdesign.com

SERVICES

Founded in 2016, JSS Marketing and Public Relations is a full-service boutique firm. Our talented and experienced team creates campaigns tailored specifcally to the needs of each client. Here are some of some of the services we provide.



Our varied portfolio includes small businesses, special events, non-profit and arts & culture organizations.

  • #Marketing/Branding/Advertising
    Brand Strategy:
    • Develop and Create Company Identity and Awareness
    • Logos
    • Mission Statement
    • Tag Lines
    • Brand Standards
    Media Planning and Buying:
    • Analyze, Research and Develop a Strategic Marketing Plan to reach goals
    • Print
    • Direct Mail
    • TV, Billboard, Radio
    • Signage
    Digital Marketing and Analytics:
    • Analyze the Digital Footprint and create a plan to meet goals
    • Email Marketing
    • Retargeting
    • Geo Fencing
    • Web Banners
    • Website SEO & SEM
    • Email Blasts
    Strategic Alliance:
    • Establishing and forming collaborations between business’s and community leaders
    • Cross promoting brands
    • Pooling resources
    • Mutually beneficial goals
    Creative Services:
    • Development and execution of graphics and multi-media to execute brand strategy, media planning, digital marketing and social media
    • Multi-media
    • Website
    • Print Advertising
    • Flyers/Collateral
    Social Media Strategy, Management, and Engagement Campaign:
    • Strategy includes creating content and marketing across platforms
    • Drive website traffic
    • Increasing Brand Awareness
    • Reputation Management
    • Promotions/Contesting
    • Analytics
    • Social Media Advertising
    • Tracking Metrics to maximize exposure of on-going campaigns
  • #Public Relations
    Identify and create a Public Relations campaign to maximize exposure & reach, build awareness, and garner media:
    • Create PR campaign
    • Generate Publicity
    • Synergistic influencers promotions and community partnerships
    • Public Speaking Engagements
    • Copy Writing: Advertorial, Newsletter, Blog
    • Pitching Media
    • Media Events/Press Conference
    • Media Interviews
    • News Bureau and Editorial Features
    • Press Release Creation and Distribution
    • Tracking Media/Press Coverage
    • Developing Media Kits
  • #Events
    We provide full marketing and public relations campaigns for all events. JSS also partners with VIA Productions to create, produce and manage logistics of indoor and outdoor events of all sizes:
    • Charity Fundraising
    • Galas
    • Festivals
    • Promotional events
    • Concerts
    • Community wide events
    • Corporate events

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We are so honored to have worked with so many great clients.

Our varied portfolio includes small businesses, special events, non-profit and arts & culture organizations:
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Acknowledgements, Awards and Recognition:

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Proud member of:
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